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June 18, 2026
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Chanel Brings Matthieu Blazy’s First Métiers d’Art Collection to Seoul in Asia Debut
When Chanel chose Seoul as the next destination for its Métiers d’Art 2026 collection, the decision felt deliberate.
Fresh from its initial unveiling in New York, creative director Matthieu Blazy’s first Métiers d’Art collection for the house arrived in South Korea with a noticeably different energy. Presented inside the newly completed Centre Pompidou Hanwha ahead of the institution’s official public opening, the show marked both a significant cultural moment for Seoul and a new chapter for Chanel under Blazy’s creative direction.
The presentation also carried another distinction: Chanel became the first fashion house to stage a runway show within the new architectural landmark, placing fashion, art, and craftsmanship at the center of a highly anticipated debut.
While the collection itself remained rooted in the vision first introduced in New York, the Seoul presentation revealed a more intimate side of Blazy’s work. The sleek museum setting stripped away distractions, allowing the clothes and craftsmanship to take center stage.
Rather than emphasizing spectacle, the collection focused on movement, ease, and wearability.
Softly tailored silhouettes appeared alongside lighter tweeds, fluid layers, and pieces designed to move naturally with the body. The result felt less like a grand statement and more like a thoughtful conversation between heritage and modern life. It was Chanel elegance interpreted through a quieter lens.
Yet at the heart of the collection remained the extraordinary craftsmanship that defines the Métiers d’Art tradition.
For decades, Chanel’s Métiers d’Art collections have served as a showcase for the specialized artisans housed within Le19M, the creative hub dedicated to preserving some of France’s most exceptional craftsmanship. The Seoul presentation continued that legacy, highlighting intricate embroidery, delicate featherwork, handcrafted millinery, and ornate jewelry details executed by the house’s renowned ateliers.
Embroidery houses Lesage and Montex contributed intricate embellishments that transformed garments into wearable works of art. Lemarié’s feather artistry added texture and movement, while Maison Michel’s millinery creations and Goossens’ jewelry brought additional depth and character to the collection.
The presentation served as a reminder that while fashion often focuses on trends, Chanel’s Métiers d’Art collections celebrate something far more enduring: the preservation of artistic expertise.
Outside the runway, the event attracted global attention thanks to a star-studded guest list that reflected Chanel’s international influence. Ambassadors, actors, musicians, and fashion figures gathered in Seoul to witness the collection’s Asian debut.
Among the most photographed attendees were Jennie, whose longstanding relationship with Chanel continues to make her one of the brand’s most recognizable ambassadors, alongside
G-Dragon, Tilda Swinton, and Marion Cotillard. Their presence reinforced the significance of the event, transforming it into one of the season’s most closely watched luxury fashion gatherings.
Beyond celebrity appearances and front-row moments, the Seoul presentation highlighted the growing importance of cultural exchange within luxury fashion. By bringing the collection to South Korea—a country that has become an increasingly influential force in fashion, beauty, music, and contemporary culture—Chanel acknowledged the shifting geography of luxury’s global audience.
For Matthieu Blazy, the event offered an opportunity to introduce his vision to a new audience while demonstrating how Chanel’s heritage can evolve without losing its identity.
The result was a presentation that felt both respectful of tradition and confidently forward-looking.
Inside the minimalist walls of Seoul’s newest cultural institution, Chanel’s Métiers d’Art collection found a fresh perspective. The craftsmanship remained extraordinary, the heritage remained intact, but the mood felt lighter, more personal, and distinctly modern.
For Chanel’s next era, that balance may prove to be its greatest strength.
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when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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