Hey, beauty lovers,

Your favorite It Girl, Hailey Bieber, has made waves once again. This time, she's brought her beauty brainchild, Rhode, to the heart of NYC with a dazzling pop-up shop. Nestled in the trendy SoHo district, the pop-up was nothing short of a spectacle, drawing beauty aficionados and celeb-watchers alike. But before we dive into the blush bonanza, let’s take a step back and explore the genesis of Rhode.

The Birth of Rhode: A Glimpse into Hailey's Beauty Empire

Rhode, named after Hailey's middle name, emerged from her passion for skincare and makeup. Launched with a vision to provide high-quality, versatile beauty products, Rhode has quickly become a sensation in the beauty industry. Hailey, with her impeccable style and commitment to excellence, ensures that each product is crafted with care, precision, and a touch of luxury. It’s no wonder that Rhode’s offerings are coveted by beauty enthusiasts worldwide.

The Rhode Pop-Up: A Beauty Wonderland in SoHo

Back to the pop-up, darlings. Picture this: a chic, minimalist space adorned with Rhode’s signature aesthetic—clean lines, soft hues, and a vibe that screams sophisticated cool. Fans flocked to the shop, eager to get their hands on the now-sold-out pocket-size blushes. These little treasures, whimsically named Piggy, Spicy Marg, Toasted Teddy, Juice Box, Sleepy Girl, and Freckles, flew off the shelves faster than you can say “selfie.” These blushes aren't just about the cute names, though. Each one delivers a perfect flush of color, ideal for achieving that effortlessly chic look Hailey is known for. And as if the blushes weren’t enough, Hailey also dropped new lip peptides, promising to give your pout the ultimate hydration and shine.

Could the Next Stop Be LA?

As the pop-up wrapped up, whispers began circulating about another location on the horizon. The Rhode website tantalizingly hints at a new pop-up coming soon. Could it be LA? With its sun-soaked vibes and endless glam, the City of Angels seems like the perfect next destination for Hailey’s beauty empire.

Rhode: A Beauty Sensation

Upper East Siders, it’s clear that Rhode is more than just a beauty brand—it’s a movement. Hailey Bieber’s dedication to quality and innovation is evident in every product she releases. With a curated selection that feels both luxurious and accessible, Rhode continues to captivate the beauty world. Each launch is a testament to Hailey’s meticulous approach, ensuring that every item is worth the wait.

So, keep your eyes peeled and your blush brushes ready. Who knows what Rhode will unveil next? Until then, stay fabulous and keep glowing.

XOXO, Overrated

Hailey Bieber Shines in the Big Apple with Rhode Pop-Up Shop